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Email 1: The Welcome & Studio Guide

• Trigger: Sent immediately after purchasing the Intro Pass.
• Goal: Celebrate the purchase, reduce anxiety, and give practical instructions on how to book.

Email 2: Meet the Instructors & Community

• Trigger: Sent 3 days after Email 1.
• Goal: Build a human connection, spotlight teachers, and make the subscriber feel like they belong to a community.

Email 3: The Early-Bird Upgrade Offer

• Trigger: Sent 7 days after Email 2 (roughly halfway through their trial pass).
• Goal: The core sales pitch. Push for a recurring membership upgrade before their trial expires.